News from FinPlanet
28.3.2023

Dr. Dirk Sturz becomes Partner and Managing Director of FinPlanet GmbH

‍ FinPlanet and Primwerk join forces to build a unique expert platform for market entry strategies.

Dr. Dirk Sturz becomes Partner and Managing Director of FinPlanet GmbH

Dr. Dirk Sturz becomes Partner and Managing Director of FinPlanet GmbH.

FinPlanet and Primwerk are joining forces to build a unique expert platform for market entry strategies in the financial sector.

Planegg, March 28, 2023

FinPlanet GmbH founded by Sebastian Liebscher and Maximilian Ludwig and Primwerk GmbH founded by Dr. Dirk Sturz have joined forces and will operate under the brand FinPlanet in the future. Together, the founders are building a unique expert platform for market entry strategies in the financial sector. FinPlanet and Primwerk are already helping banks, financial service providers, securities institutions and FinTech startups from several countries enter new markets and business areas. In doing so, FinPlanet draws on the practical experience of a strong team of experts gained over many years.

We are in an exciting market phase.” says Sturz, who has been successfully implementing blockchain-based business models in the financial sector since 2018. ”With the Electronic Securities Act, the wave of disruptions has hit the securities business. We have been supporting banks and asset management companies in the adaptation process since the legal framework was created.” Sturz adds:”Similar to cryptocurrencies, new ecosystems and partnerships are now emerging in the area of crypto securities. Our customers benefit from our market knowledge and our many years of experience in analyzing, developing and optimizing operating models.

We offer our customers a holistic approach from market entry analysis to strategic positioning and implementation. For this purpose, we are already using our network, which we are now expanding into an operational expert platform. In this way, we can provide the long-term experience of leading industry experts for the specific requirements of our customers.” Liebscher adds. Liebscher points out:”The financial market is looking for sustainable solutions that ultimately represent added value and meet the high regulatory requirements. We see the same mistakes on the market over and over again, which in the end can lead to high costs and even the abandonment of the business model. These mistakes can be avoided. This is exactly where we deliver measurable added value for our customers.

Ludwig adds: ”The regulation of blockchain-based business models is becoming increasingly important worldwide. Germany is playing a pioneering role because legislators created standards early on. Due to the clarity of regulatory requirements, banks and financial service providers are increasingly looking at the possibilities of blockchain technology. Germany has also become an exciting location for global market players due to its market size and regulatory requirements.” Ludwig summarizes: “We help our customers develop value-adding operating models, select suitable partners and set up their own licenses — and our customers also rely on our expertise when it comes to corporate transactions and financing.

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